A new Civitas Institute poll asked voters to explain why they did not vote for the other guy. These are a bunch of verbatim responses and so are not very scientific, but they are interesting.
After a couple of reads, it occurred to me that Obama's voters tend to see Democrats and McCain as a Republican, while the McCain voters were much more likely to define the candidates by ideology, i.e. liberal, conservative, socialist. I'm not sure how to use that insight, but I found it interesting. I think that at least it shows the way to win the right is to speak as a conservative rather than as a Republican. The right-leaning voters may be more likely to tell the difference.
"Rude Mood" by Stevie Ray Vaughan: An Astounding Cover by Sean Mann
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